On A Ledger Accounting was one of my first freelance gigs I had while in college. This was such a great group to work with! Tena Mason prides herself on her fun and positive outlook on taxes and wanted a logo that better represented that. Being a woman owned and ran business she wanted that to reflected more in the branding and colors used. The “Money Tree” changes with the seasons, this adds a fun twist while keeping her brand identity strong.